Implementation of a Customer Analysis Project in a bank
The product organisation “Cash Management and Transaction Services” is responsible for all products and services on the credit side of the bank. Among these are Current Account products but also various types of online payment systems for businesses and support of business credit and procurement cards. Furthermore, this business unit is responsible for the administration of bank accounts of large Dutch (subsidiary) corporations abroad, under the name “International Desk”.
The assignment to my company was to design and introduce a customer analysis model, which would provide a clear insight into the legal relationships between the Dutch mother company and the foreign subsidiary for the bank’s commercial employees. For this purpose, I used existing data warehouse applications in the bank’s international network. By smart linking data from various sources and processing of this data in automated management reports, I created a detailed management information system, which was launched on all International Desk locations.